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What Are Alternatives to Social Media ROI Metrics?
We’re excited to welcome guest blogger, Chris Treadaway, today who wanted to respond to our blog post from last week about the Value of a Facebook Fan. Measuring social media success has been a hot...
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5 Rules for Successful Social Media Measurement
By Jenna Lebel One of the biggest transformations I’ve seen in social media is the shift from the how to the why. When I was first getting started in social, it was all about the how. Knowing how it...
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Everybody’s Talkin’‘Bout It: Deciphering the New Facebook Insights
By Allie Herzog By now you’ve probably noticed that Facebook has yet again, changed something! No not timelines, the ticker, or top stories,this blog is all about the shiny new Facebook Insights and...
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Three Steps to Determine Your 2012 Social KPIs
by Dhara Naik A new year is almost upon us and chances are you’ve got your 2012 social media plan in place. Sure you’ve got great ideas, but do you have the Key Performance Indicators (KPIs) to...
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Get to Know Your Instagram Metrics: 5 Key Features of Statigram
By: Alexandra Spignesi Instagram quickly became one of my favorite social media networks (yes, I put it right up there with my long time love, Twitter). Over the past couple months I noticed...
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6 Reasons Why Your Measurement Sucks
By Jenna Lebel “We’re not seeing strong results.” I cringe every time I hear a phrase uttered along those lines. Not because I’m concerned about lack of innovation or sound strategy, but because it...
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How Small Social Media Teams Can Take On The Problem of Big Data
By Serena Goldberg Recently, a new buzzword has been all the hype in the business world: “Big Data.” The term sounds important and confusing at the same time. It’s been thrown around in a myriad of...
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Two Often Overlooked Steps To Improving Your Social Media Measurement
By Serena Goldberg Marketers today are easily – and understandably – overwhelmed when it comes to the social media data they need to be collecting and analyzing. Just take a look at the output file...
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Proving The Value Of Facebook Advertising: The Struggle Continues
By Serena Goldberg Demonstrating the value of Facebook advertising has been a hefty undertaking for marketers of all stripes, and the pressure has only increased as more and more investment is put into...
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